To give your clients the best experience when they visit your website, you should create an easy-to-navigate website. Visitors should be able to find whatever information they are looking for with ease, or else they will look for it on other websites. Take note that the web is full of the same information. You just have to be more credible than others.
Many websites on the internet have ample information but are not functional. Yes, your website might be beautifully designed, but does it serve its purpose?
This blog explains the 6 important sections your website must have.
Homepage
Of course, your website should have a homepage. It is the most important section since it is the first page your visitors will see. Most of the time, your homepage will set the tone of what your visitors will click next. This is the time to put Call-to-Action (CTA) buttons to help your customers navigate throughout your website.
Make sure that your homepage is eye-catching because this is where visitors will base their impression of your brand. If your homepage is outdated, they will feel your website is not well-maintained and therefore not credible. On the other hand, if your homepage looks attractive and modern, you will most likely gain their trust and encourage them to look further into your website.
About Page
This section is typically called “About Us” or sometimes “Our Company” or “Our Story”. This webpage consists of information about how your company started or your vision and mission statement. You may include the founders, the different departments, executives, and employees—everything you want visitors to know about your company.
The About page is where you need to sound more formal and professional. In this way, it enhances your reputation and promotes your company as a whole.
Products or Services Page
You created a website to increase not just your online presence but also to generate sales. A Products or Services page is there so your visitors can find what they want to buy from you.
For E-commerce websites, this is an essential page since they are mainly for selling purposes. Apart from your products, having good visuals and an encouraging buying process make your eCommerce stand out. Include all the information needed to know in each product and place specific buttons that lead to the next step of the buying process. If you need to hire a copywriter to create saleable copies, please do. This will help so much for buyers to consider your products or service.
Works or Portfolio Page
The Works or Portfolio page is where you highlight your previous projects and clients. This is mainly for those offering services to clients, whether B2B or B2C. If you have collaborated with famous or big brands, it is good to highlight that on this page. You can get testimonials from them as well.
If the visitor is looking through your portfolio, it is a good time to assume that they are interested in you. So find a layout that visitors can easily filter to see your works related to their industry. Add your social media handles so they can also see other recent works. If you’re in the design industry and have uploaded on design platforms like Behance or Dribble, do link them.
Blog Page
Some websites do not have a Blog page, but if you want to improve SEO and gain continuous activity on your website, a Blog page is necessary. You can post articles that relate to your company and include internal and external links which also improves your website. The more information you have, the more influential you are in Google’s algorithm. Therefore you will rank higher on search engine results pages (SERP).
Basically, the Blog page is vital to improve your website and create authority. Without SEO, it would be hard to front your website since many companies today are all entering the online world.
Contact Page
Your visitors should have easy access to your contact details to get in touch with you. They visited your website for a reason, and if they did like what they saw, they would contact you. They need to see your contact number, email, mailing and office address, office hours, and other ways to reach you. You can include forms if they need to reach out immediately for inquiries or concerns.
Make this page as straightforward as possible since the content on this page is the way to start contact and possibly a partnership.
If you want to create the most efficient website with all these components, don’t hesitate to give us a call. High6 is a trusted website design and development company that can create the most effective website for your business.