7 Reasons why you still need a Website
Most business owners nowadays rely mostly on Facebook for their online presence. And who can blame them? Facebook has about around 600 billion mobile users and people are more active on Facebook than on any other social media. However, it is important to note that having a professional website for your business is a must as well. Here are some of the reasons why:
1. A website helps establish credibility
We all know anyone who has a computer and internet connection can create a profile on any social media but not anyone can and will create a website. And in this digital world, nothing is more important than to be found on the internet. If your business does not have an established online identity, then customers will most likely not find you. It is also best to put all your business details and product information on your website so that customers can find and validate them. This not only establishes your online presence, it also builds up your credibility as a business.
2. A website sells your products or services
Having a website means your customers will have a portal where they can learn more about your products or services. It serves as your digital brochure containing up-to-date information about your offerings. The advantage is that you can easily change or update these information without having to wait for new print materials. A website sells your products 24-hours a day, 7 days a week – especially if you have FAQs and an e-commerce or purchasing options that will allow customers to directly buy from your website.
3. A website helps you control the information being published
In social media, you cannot control what your customers say about you. This is not true for a website because full control is given to the business owner in terms of its content. You can easily write a great story about your business to create a good public perception. You can create a blog within your website to easily get your message across, build your mission and personality as a business. Plus, social media icons linking to Facebook, Instagram, Twitter and other social networking site, makes content sharing easier for your visitors.
4. A website is affordable and easy to set-up
Unlike what most business owners think, setting up a website is not as complicated or expensive. Even if you are not tech-savvy or creative, there are simple web publishing tools that can be used to build a website in a just a couple of hours. However, you may find that these free tools are usually limited in design and functionality. If you are aiming for a professional-looking website that is customized for your business needs then getting experts to build your website may be your best course. They can build your website with the details you want and you can be sure that it is optimized for use.
5. A website helps you connect with new customers
Though social media has a wide reach, there are still customers out there you can connect to if you have a website. Often, if people are looking for something, they go to the internet to search for it. If your site is optimized with search items related to your industry, chances are your website will come up from this search. This will expose your business to new customers that are on the prowl.
6. You will have more ways to advertise digitally
The fastest way to gain new customers is to advertise it in the digital space, like google ads, youtube ads, facebook ads, etc. If you have a website, it serves as a central information of your company and it also contains the links to all your social media accounts. You would not want to spend money to place an advertisement that links to just one social media account, it will be wise to link it to your website that contains all the information that your prospects need.
7. Your competitors have their own websites
If there is only one reason that you would want to build a website, this must be it. If your competitors have their own websites, they may be reaching more customers than you are. They can be showing up on Google search more thus getting more customers.
There’s more pros than cons in building your own website. Regardless if you are a small business, a startup or just trying to increase your sales and improve your marketing, then having a website is your way to go. You can choose to build it yourself or hire a web design company to build it for you.