7 Ways on How to Market your Website

So you’ve created a website for your business but this alone is not worth much until people visit your site. The goal now is to make your website popular, increase traffic and convert them to sales. Here are some ways on how to make your website popular:

1. Make your website awesome

Of course, you don’t just build a website. Your website must be eye-catching, amazing and user-friendly. It should load fast as well since visitors just skip over slow-loading sites. You must make sure that your website makes for a great impression as well as encourage visitors to take a closer look. Make your website’s structure clear for your visitors to easily find their way around it. The more your visitor is encouraged to take a look at your website, the more likely they will share or recommend it to others.

2. Make sure you have unique and relevant content

Once you already have an awesome website, then your content has to be as convincing as well. If you want your website to be popular, your content should be relevant and unique to your business or niche. A website is considered as a source of information and your goal is to provide this. It should be able to answer your customer’s questions and provide solutions to their problems. Your content also has to be up to date, well organized and written professionally. Nothing turns off readers than a badly written article or post. Also important to note is that your content should not be a copycat from other websites and it should deal with one topic clearly, if possible. When writing content, you should also consider the specific target group using specific search terms. Through search optimization of certain keywords, you can attract visitors to your site.

3. Make use of social media marketing to promote your website

We all know that social media networks like Facebook, Twitter, Google+ and Linkedin offer good starting basis for promoting your website and for gaining users and customers. If you have unique content, you can easily target certain groups in these social media networks. Thru them, you can share your posts, launch your offers and promos. It is also important to pay attention on when you publish your content to make sure that your posts will be read. You can also ask your friends and associates to share your post when necessary.

4. Make use of email marketing

If your website has already built a list of existing customers, then one way to further promote your website is thru email marketing. You can keep them updated thru newsletters. It also another way to give value to your followers to make sure that they keep coming back to your website and to get them to share it to their network.

5. Make use of traditional marketing

Although not as popular now as digital marketing, traditional marketing can still yield results in terms of making your website popular. Putting the details of your website on your posters, business cards, even on promotional tarps or billboards can help entice people to visit it. You may also participate in networking events and tell all the people you meet to visit your website. Marketing should not be limited to digital alone, be creative, and make use of different channels to make your website popular.

6. Make a viral content

This is not going to be easy but it’s possible. A Viral content must be worth sharing, and that it must provide some benefits to the person who are sharing your content. It must appeal to the emotions of viewers, whether it is happiness, sadness, anger, fear, trust, disgust, and surprise. A viral content can be in a form of video, photos, infographics or even articles. Get creative, and start working on your viral content.

7. Advertise

Do you wonder how Google and Facebook make a lot money? It is mainly thru their advertising platform, you get to reach out to new customers, you get to target a specific market, and you get to know who are interested in your products or services. That is why a lot of companies are leveraging on this, because advertising works. And advertising digitally is a lot more affordable that advertising through the traditional platform like newspaper, billboards, TV and radio Commercials. Digital Advertising is the fastest way to gain awareness to your brand and bring fresh customers in.

However you want to promote your website will depend largely on your target market. With many different approaches and strategies available, there is a method that will suit you and your business’ needs. It is important to note that having a professional and functional website can take your business to whole new level.