Return on Investment or ROI is the most important thing you should look at when running a business but ROI does not come easy, especially during the pandemic. Now that we are in the digital age, all of us should utilize that to the best of our ability. 68% of the Philippines’ total population uses the internet and if they can’t see you online, they most likely haven’t seen you anywhere at all.
Using different digital channels is a good way of speeding up ROI. These channels can provide a steady stream of customers when used the right way. In this article, we’ll explain the 3 most important digital channels you should be using: Business Website, Web Chat, and Social Media.
Business Website
Having your own website is one of the best forms of marketing and sales. Websites are searchable 24/7, meaning your customers can look for you anytime and read about you whenever they prefer. Your website is basically a new and improved flyer. Instead of handing out flyers to potential customers, you can now just give them a link to your website where they can find more detailed content regarding your business. For a very minimal investment fee, your website can stay on the internet for as long as you want it to. Make sure you get the best and most trusted website design and development agency to help you create a website that fits your brand.
Web Chat
Web chat is where you connect first-hand to your website visitors. This is actually where you can get very positive leads since these people already know what they want. These are very reliable leads because they came to you with knowledge regarding your business. All you need to do is nourish the lead and give more information they need to know so you can close the deal.
Social Media
Social Media platforms like Facebook, Instagram, and LinkedIn are your best friends when it comes to increasing awareness and sales. Creating a Facebook and Instagram page is the most common digital tool used by businesses and fairly some of the most effective as well. Apart from having 83 million Facebook users and 18 million Instagram users in the Philippines alone, Meta has a very direct ad management system perfect for businesses. You can target your preferred niche fast and easily for a minimal marketing budget. LinkedIn, on the other hand, is perfect for B2B companies when reaching out to fellow owners. The best way to maximize the use of social media is to hire a professional to do digital marketing for you. They know what to do and when to do it. They are trained to know how you can reach your customers online. Get an expert in this field and you’ll see your business grow online exponentially.
Once you learn how to master one or all of these platforms, your business will most likely be thriving. If your brick-and-mortar is having a hard time attracting passers-by and lacking word of mouth, then you should really consider the 3 digital channels we mention. It wouldn’t hurt to try and use the power of the internet. It’s there for a reason.