Search Engine Optimization or SEO is the process of improving the quality of your website to become more relevant, which will help increase your rank on search engines like Google. Websites do technical SEO to outrank their competitors on search engine pages because, as we all know, when people search for things on the internet, they usually click the top results. However, SEO is not as simple as rewriting your website copy; there are many things you need to create and consider when starting SEO for your website. Here are some:
Keyword Research
A keyword is basically a search term people use to find your website. To create a successful SEO campaign, you need a good grip on which keywords your customers are using to find websites in your industry. There are 2 types of keywords – Short Tail and Long Tail Keywords.
- Short Tail Keywords – are broad keywords that consist of 1 or 2 words.
- Long Tail Keywords – are more specific keywords in a phrase or sentence form.
It is advisable to use Long Tail Keywords since they are more precise, and Google can easily connect to them. When you’ve established a Long Tail Keyword of your own, you can start targeting Short Tail Keywords for a more general and more influential domain control of the market.
Keyword Research is vital in SEO since this will be the center of everything you create for your website. You can manually use Google to type in a general keyword used in your industry and look at which phrases come up or you can use different keyword tools like SEMRush, Ubersuggestr, and Ahrefs. One of the best free tools is Google Keyword Planner, a built-in feature of Google Ads. You will see which keywords are highly used which ones have high competition.
On-Page SEO
On-Page SEO is anything you change or position in your website that will improve website visibility. There are 4 important factors to consider wHen activating On-Page SEO; SEO Title Tag, Page Title Tag (H1 Tag), the URL, and Internal Links.
SEO Title Tag
If you’re using WordPress, Yoast SEO is a helpful tool because it automatically inputs a reasonable title tag. But it can be lengthy at times, and you want to keep the Title Tag under 60 characters. The rule is almost the same as the URL. Do not overstuff keywords, avoid repetition, and try to write it naturally.
Page Title Tag (H1 Tag)
The rule for the same for SEO Title Tag but try not to make it exactly the same. This H1 tag dictates the page’s title and is very crucial for SEO since this is the one being read by Google.
URL
You need to indicate your keywords on URLs but overstuffing them can do more harm than good. Aside from overstuffing, repeating keywords are also not advisable.
Internal Links
These are links from content, articles, or CTA buttons that link to one of your pages. It has to be from one page, going to another internal page. This increases relevancy and authority, which is a major factor in SEO.
You can download some Google Extensions, which sees these 4 key elements on every webpage. SEO META in 1 CLICK is an excellent tool to use even on other websites for benchmarking.
Off-Page SEO
Off-Page SEO is more on link building and creating traction outside your website. When we say link building, this refers to creating more backlinks and using external links as well. Backlinks are when other websites include your webpage link in one of theirs. This is very prevalent in blogs or articles. If you have backlinks, your website becomes credible, and you will have a high authority which is essential in SEO. Take note of the anchor text you use when including the link since Google is also reading this. Your anchor text should be highly related to the webpage you linked it to. For example, if your anchor text is “Trusted web design services in Manila,” High6 is a good website link.
If you’re about to create a website for your brand, make sure to integrate Search Engine Optimization to make sure your customers are reaching you. Look for a web design agency that offers SEO along with their development services. You will be saving time and effort learning how to optimize on your own. You will have a professional to help you with starting your online presence.