If you have ever wondered how companies plan out their social media strategy and content, they do it using content marketing calendars. The content marketing calendar for your brand helps you set up an editorial
schedule for the company. You can see when you have released ads, when you have published, and when you should move on to your next idea. There are a lot of people who have never used content marketing calendars, but with the right training, they will be drawing in customers all the time. To learn more about how to make content marketing calendars, follow the steps listed below.
1. The Basic Calendar
Before you can begin thinking about creating your content marketing calendar, you should take a look at your regular calendar. This reinforces the idea that you have a whole year to publish content, and it will be helpful to
see when each month begins and where the holidays land. While having the calendar year laid out in front of you is helpful, you will need to notate the start of each quarter of the fiscal year. This is important because someone
who is learning how to use the calendar will need to take a look at quarterly projects.
2. The Quarterly Projects
When looking at your calendar, you should decide what needs to be published every quarter so that your content does not conflict with certain season of the year. You could have different goals for different times of the year, and you may also want—or even need— to plan around the holidays. You need to highlight these projects so that it is obvious they are meant specifically for the season they are planned for and will be appropriately- themed.
3. The Seasonal Projects
Planning out the dates of your seasonal projects in advance will help you to create the best strategy to target season-specific goals. For example, the projects may speak to your customers who want to get a sale price or a
product that aligns with the season. In general, you need to highlight these seasonal projects because they make a difference in the way that you sell your products.
4. Yearly Projects
Similarly, yearly projects will help you reach your customer base year-round. One such project might be a year-long informative series published on a company blog. This alone could bring in more customers who are excited to learn more about your company.
5. Ad Posting
It is wise to plot all ad release dates on your calendar so that you will know how long your ads have been running for. You need to know if these ads have done anything at all orif it is time to change them. The calendar not only
tracks ad dates, but it also details the content of the ads. With the ability to oversee your ad plans, you can ensure that you have created ads that you can use for each season, plan for when you will stop running specific ads, and determine when new ads will need to be released. This calendar will tell you all the things that you need to do, which makes your job a bit easier!
6. Post Your Sales On The Calendar
In addition to planning your ad dates, you should keep the dates for when your company holds a sale. This will help you gauge your company’s performance through either ad releases or store sales. A lot of companies do
not track sale dates so they are unable to attribute performance levels to specific promotions. Without this insight, they will not know which ads to use the next year. The whole purpose of your calendar is so that you can replicate it with minimal changes in the following years. The rationale behind this is that you know the calendar worked this year, and you can continue to work on it over time until it is just right.
7. Who Needs The Calendar?
The content marketing calendar is easy to use, and everyone should have access to it. All the people on your team need to be alerted about upcoming projects and editing deadlines. Including an editing schedule on the calendar will help your writers and editors immensely.
8. Which Company Needs A Calendar?
All companies need a calendar. It is critical to take charge of creating your own content marketing calendar so that you are aware of everything happening that year. You can also learn a lot about how you work when you
make the calendar yourself, and you will be able to take your needs into account. You might also turn to a marketer to show you your options based on any challenges you predict may present itself.
9. Ask A Marketer
Consult a marketer to ensure that you have built the right sort of marketing plan for your company. You may have your marketer control the calendar, and they will tell you how you can improve it. The marketer may charge a
small fee to take over the calendar, but you will save time and you will not have to do it all on your own.
Conclusion
The content marketing calendar for your brand is very important because it helps you create and manage content and advertisements to educate your customers about your company. You have to be sure that you keep the calendar posted so that everyone knows what is expected of them moving forward. All said and done, it will take constant measurement and revision, but the perfect content marketing calendar will boost any company to
success!