5 Important Web Design Trends To Watch Out For 2018

If you are a business owner with your own website, the goal is to always make it as relevant as possible without sacrificing the form and function. Design trends evolve and change in a very fast pace. But as much as we want to keep up with the latest trends in website design, it is still very important to make user-experience top priority.

That said, here are the 5 important web design trends to watch out for 2018

1. Gradient Colors

Simple or minimalist design is still in for 2018 but that  doesn’t mean that your website has to be in majority white or single color. Web designers are now incorporating brighter, bolder, gradient colors to catch visitors attention. During the flat design age, the gradient colors, which means gradually mixing of several colors into a unique color effect, were totally out of the picture. But for 2018, gradient is making a comeback. You will see several famous brands applying a combination of 2 or more tones in their website. Even at High6, web development company in the Philippines, we have started applying it into our own website.

2. Original Photo & Video Content

We all know how visual consumers nowadays are. By incorporating photo and video contents that tell a story will ensure that your website will not be boring and that it will lend color to your website and complement your site’s content. Gone are the days of using generic stock photos or videos. For 2018, original, high-quality, and eye-catching still and motion pictures are the best way to customize your branding and truly show your business’ character.

3. Interactive Design

For 2018, it is all about inter-activity and responsiveness of a website. Consumers are looking beyond just browsing thru a website with little to no interaction. A nice-looking, fully-functional website accessible on different browsers and devices is something that customers are looking for in a website. But to take your website a notch higher, customer engagement thru personalization coupled with an entertaining experience is a must. By creating a website that can generate a more personal and intimate relationship to your customers can deliver exactly this experience. Making customers feel connected to your website by asking their needs and ensuring that these are answered by your website is a definite advantage. An interactive website with personalized service will surely be a hit to customers.

4. Illustrations And Animations

As with #2, more and more websites are now using customized illustrations and graphics to create a unique visual style. Illustrations set a tone for a brand and adds playfulness to the overall design as well. Put illustrations that can bring visual interest and personality to the design with the aim of connecting more with the customers. Animations on the other hand, can deliver more information within a short period of time. It has more impact and drives more attention to the brand thus creating better engagement. Using customized illustrations and animations will definitely help your website to stand out as more unique and have better recognition. Make the website’s illustrations and/or animations tell your story and let it unfold. Make it relevant in such a way that customers can get a sense of the page’s content without having to read anything.

5. Unique layouts

2018 is the year when the need to stand out is more important than ever that’s why thinking out of the box is a must. Gone are the days when websites are too boxy or looks fixed. The trend now makes for more diversified navigation designs. Geometric patterns and designs do not go out of style as well. They are easy to integrate into the design by using shapes around images or texts. Varying box sizes, colors and type treatments can help organize and prioritize content on your website without confusing your customers. Making each type uniquely designed and with a clear purpose will surely make your website stand out. By changing the width, scale, layout and color of each piece of content urges the reader to stay visually engaged. However, the caveat is to reduce the clutter on the page and minimize confusion and visual noise.

Based on these web design trends for 2018, we can tell that it is going to be an exciting and innovative year – both for business owners and website designers and developers. However, for a web design trend to become and remain relevant, it has to be usable and friendly yet visually engaging. More important than following these trends is that your website is able to deliver what your customers and visitors are looking for.