Digital transformation is a hot topic among many industries, with many businesses and organizations investing significantly to digitize their operations. In fact, many case studies point out that DX product and services will soon make up a significant amount of the...
Blockchain technology makes a natural partner for eCommerce, with the latter depending heavily on the former for smooth transactions. It’s also used in many other ways, including serving as an alternative payment method, improving order fulfillment, securing...
Influencer marketing is a mix of old and new marketing techniques. It combines the old-school technique of celebrity endorsement and the new school technique of social media marketing. The result of this is influencer marketing. This type of marketing focuses on...
Since the uprising of technology, all businesses can significantly benefit from having a digital leader. There is no concrete definition of what a digital leader means. Digital leadership is the tactical use of digital assets to become more flexible to the growing...
Social media has been a powerful tool when it comes to promoting ideas, marketing concepts, generating leads, and reaching prospects. As JSMM-VBM articulates it, “The most successful companies receive real-time feedback from their customers and prospects which is...
Video marketing campaigns have never been more effective at turning business prospects into leads and customers that it is today. As a matter of fact, researches revealed that it’s 50x easier to reach Google’s first page with a video. An explainer video production...
