Influencer marketing is a mix of old and new marketing techniques. It combines the old-school technique of celebrity endorsement and the new school technique of social media marketing. The result of this is influencer marketing. This type of marketing focuses on influencers to help market a product or service of a company. Usually, these influencers come from different backgrounds and industries. There are influencers for sports and games, while there can be a luxury lifestyle influencer. This is what is great about influencers. Any person can become one. You just need to build a community of followers that are passionate about the same thing. There is no doubt that influencer marketing is the future of social media marketing. So, let us talk about the influencer marketing trends you should adapt in 2019.
Influencer marketing is on the rise
As years go by, more and more brands are getting into influencer marketing. This trend is expected to continue for more years to come. The traditional marketing techniques are no longer effective because of the rise of social media and smartphones. There are fewer and fewer people watching TV as our society progresses. Influencer marketing has been proven and tested. People easily trust the people that they like. So, if you are following Oprah, and then she says that you should buy a specific lipstick. You will surely do your best to get the lipstick that Oprah endorsed simply because you trust her because you like her. So, whenever an influencer supports a product, their fanbase will automatically listen.
Videos and live streaming
People love to watch videos because it is more fun than reading text-based posts. Other than that, videos can save the viewer’s time because more can be said in a video than a text post. According to statistics, almost 75% of internet traffic comes from video content. Some brands also sponsor an influencer’s live feed either through Facebook or Instagram. This is an effective way for the influencer’s followers to buy your product. You can do a Q&A portion or a product unboxing so that the viewers can get a sneak peek of what they can get from you.
Micro-influencers
Originally, social media marketing managers thought that major influencers have a better impact compared to micro-influencers. But, this has been proven to be false. The reason? Typically, viewers who are normal citizens like to relate to other normal citizens because their problems and lives seem authentic. Unlike with famous celebrities, it is harder for normal citizens to get these celebrities to engage with them. Micro-influencers typically can engage with a lot of their followers because they only have a few ones.
Conclusion
Influencer marketing is on the rise. It is crucial for businesses to turn to this type of marketing to keep a competitive edge against their competitors. Always take into consideration the quality and personality of the followers of an influencer before striking a deal with them. Make sure that your product can be useful for the fans of the influencer you hired.
